Welcome Series:
Hi-powered communications

"Say hello." It's what all parents tell their youngster. A courteous greeting is the sign of a polite, friendly little girl or boy. We're taught early on that it's respectful to welcome and acknowledge both friends and strangers alike. A sincere welcome sets the tone for what's to come.

What tone is your energy utility setting with new customers? Are you laying the foundation for positive customer experiences? If you've implemented Questline's email Welcome Series, you're building strong relationships from day one, which leads to more satisfied, engaged customers in the future.

Questline's Welcome Series is a proven digital solution designed to help you simply and automatically communicate essential onboarding information to new customers. At the start of their relationship with you, customers are more receptive to messages about your programs and services (think paperless billing and outage text alerts). And once they graduate from a Welcome Series, they're more engaged with subsequent communications – by a lot.

Questline Welcome Series graduates are nearly 53% more likely to click into your future program promotion emails. Welcome Series is our highest-performing email category and, compared to overall 2016 benchmarks, sees:

  • 2 times
    the benchmark Open Rate
  • 2 times
    the benchmark CTOR
  • 3 times
    the benchmark CTR

Better yet for you, our Welcome Series creates long-term customer satisfaction on a short timeline. That's because it's automated email marketing at its finest, with pre-scheduled, triggered emails sent to customers during their first 60 to 90 days with your utility. Our expert implementation team will help you quickly launch your campaign. And because every email is deployed through our Engage platform, robust performance analytics are built into every send. We'll provide you with easy-to-understand behavioral engagement data so you can measure success and optimize future campaigns.

Welcome Series consist of 3 to 6 mobile-responsive emails, all branded for your utility. From turnkey to custom, we offer three levels of Welcome Series packages to give you the flexibility to create the campaign the meets your unique needs.

Create a winning onboarding experience for your customers with a Welcome Series. Reach out to marketing@questline.com for more information.


If Alexander Graham Bell had his way, that's how we'd all answer the telephone. Bell invented the phone, but Thomas Edison is credited with establishing "hello" as the common greeting.